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Harrah's Reno Joins with Hasbro, Inc. to Launch
Total Rewards Game Of LIFE $1 Million Giveaway
Promotion Coincides with Exclusive Introduction of
Game Of LIFE Slot Machine
 Harrah's Reno is taking casino promotions to a new level, offering customers the chance to win $1 million and a series of life-altering prizes as part of its groundbreaking new promotion, the Total Rewards Game Of LIFE $1 Million Giveaway. The promotion, based on Hasbro's (NYSE: HAS) popular Game Of LIFE board game, launches at 25
Harrah's-operated casinos nationwide in conjunction with Harrah's exclusive introduction of the Game Of LIFE slot machine.
Six Harrah's Reno customers will be among 150 players from around the country who are eligible for the promotion's $1 million grand prize drawing Sept. 22. Customers from each of the 25 participating Harrah's casinos will take part in the drawing via satellite simulcast from Las Vegas. Three finalists will be identified via random grand prize drawings, with one winning a luxury cruise, one winning a luxury car and the third taking home the $1 million grand prize.
In the six-month period leading up to Sept. 22, Harrah's Reno will host five drawings with prize items focused on Luxury, Indulgence, Fortune and Excitement consistent with the board game's theme. Among the prizes Harrah's Reno is offering cruises, gemstones, exotic vacations and up to $45,000 in cash prizes each month.
"This is the most exciting player promotion that's ever come to the Reno market," said Michael Silberling, senior vice president and general manager of Harrah's Reno. "We're thrilled to offer our customers a chance to win unbelievable prizes, including $1 million, as well as the first opportunity in this area to play the Game Of LIFE slot machine.
We're providing our customers a new and unique way to experience a classic game."
The Total Rewards Game Of LIFE promotion will span all properties under the Harrah's, Showboat, Harveys and Rio brands and will be marketed to more than 25 million customers in the Harrah's database.
Total Rewards is the gaming industry's only national, multi-brand customer loyalty program that recognizes players with cash, comps and tiered status.
The Game Of LIFE slot machines, manufactured by Sigma Game, Inc., will launch at Harrah's Reno in late April. The machines are available exclusively at Harrah's for the first 60 days. Among the game's features is a bonus round that allows slot players to play a virtual Game Of LIFE board game, spinning and advancing through many of the features included on the board game.
Contestants can obtain entries in the Game Of LIFE promotion by playing slot machines, video games and table games, and using their Total Rewards card at participating casinos nationwide or by obtaining free entries. No play or purchase is required to enter the promotion. Slot-based entries are not limited to play on Game Of LIFE slot machines. As an added benefit, Harrah's players who are recognized as a Total Platinum or Total Diamond member will receive bonus entries for each entry obtained. And customers may receive double entries on Tuesdays, Wednesdays and Thursdays.
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